The Beach House Shake composite shingle has arrived at Mid-Cape Home Centers.
by Jennifer H. McInerney
All along Cape Cod, Martha’s Vineyard, and Nantucket, classic cottages and contemporary estates clad in cedar shingles have come to define coastal charm and style. Due to their ongoing and unceasing popularity, cedar shingles have become increasingly scarce, with demand far outpacing supply.
Seeking a solution that would continue to uphold the tradition of quintessential shingle-clad homes on the Cape, Mid-Cape Home Centers set out to investigate alternatives to natural cedar shingles. After two years of extensively testing substitute products on the market, the company determined that Beach House Shake, manufactured by Derby Building Products, met its comprehensive criteria.
“We were looking for a product with the undeniable appearance of bleached cedar shingles,” notes Jack Stevenson, CEO of Mid-Cape Home Centers. “Beach House Shake has the appearance, performance, and ease of application for our customers.”
Mid-Cape Home Centers recently announced that it is now the flagship dealer on Cape Cod for Beach House Shake, the authentic composite shingle.
Shades of Shake
Beach House Shake is available in four styles inspired by the most popular natural cedar shades nationwide:
- With its silvery gray tone, the Atlantica style resembles the classic bleached cedar shingle historically found throughout New England. “Atlantica is the definitive choice on the Cape. It’s very ingrained in the Cape tradition,” states Bruno.
- Another popular color across New England and beyond, Pacifica is based on a fresh western red cedar shingle.
- Sandcastle, the original Beach House Shake style and still a favorite, is modeled on a fresh eastern white cedar.
- Homeowners in Rhode Island, and more recently on the Cape, have become enamored with the Hatteras style, a deeper gray found typically in southern coastal regions.
“In the world of cedar shingles, Cape Cod and the Islands are the epicenter,” observes Ralph Bruno, CEO of Derby Building Products, which manufactures Beach House Shake. “To have been endorsed by the experts at Mid-Cape Home Centers, one of the largest cedar shingle suppliers in Massachusetts, is a great compliment.”
Advancements in composite technology have made it possible to replicate the classic cedar shingle aesthetic—down to the subtle nuances in grain patterns, saw cuts, and hue variations—with none of the downsides.
While cedar shingles quickly fade to shades of gray, they continue discoloring and eventually blacken over time. Identical to natural cedar shingles, Beach House Shake improves upon natural cedar with its performance and durability. As Bruno explains, composite shingles displace the deficiencies of wood. While the aesthetics of both are indistinguishable, composite shingles don’t undergo color changes or discoloration and don’t require ongoing maintenance.
“From the day it’s installed, Beach House Shake looks perfect—and it stays that way,” Bruno attests. “You don’t have to wait for fading to achieve the right color and it won’t turn black like natural cedar shingles eventually do.”
Adding to its appeal for homeowners and contractors alike, Beach House Shake increases productivity and reduces project timelines with ease of installation. According to Bruno, these composite shingles can be installed more than five times faster than traditional cedar shingles. The product’s architecturally precise five-inch re-squared and rebutted lines result in distinctive shingles, each with its own unique characteristics.
“Consumer demand for Beach House Shake in this market has been extraordinary,” adds Bruno. “We’re thrilled to partner with Mid-Cape Home Centers to bring this revolutionary product to Cape Cod and the Islands.”
In addition, Beach House Shake is backed by a 50-year Performance Plus warranty and a 20-year Beautiful Freedom warranty. For more information on Beach House Shake, visit beachhouseshake.com.